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Business and Finance
Sierra Leone News Agency

Latest Business News


AFRICELL SL NOTICE, Register your SIM for FREE with your National Identification Number (NIN)🪪 easily with #AfricellSL📱🤩.
Just dial *999# and follow the steps📲. First enter your NIN, and then your year of birth. No need for the day or month😉. Do it yourself in minutes, or visit any of our POS’ near you for assistance 🙌🏾. If you don’t have a NIN, please go to NCRA’s office to get your number‼️ Terms and Conditions Apply 🙏🏾. #Africell #NaWiNetwork
2 days ago1 min read


Africell Launches Fifth Freetown Marathon with Historic 42.2K Race, Targets Global Recognition
Africell Sierra Leone has officially launched the fifth edition of the Freetown Africell Marathon, introducing a full 42.2-kilometre race for the first time as the company continues to promote healthy lifestyles, develop local sporting talent and position the competition as a major event on Sierra Leone’s sporting calendar. The 2026 edition, scheduled for December 6, will feature four categories: the 5-kilometre, 10-kilometre, half marathon of 21.1 kilometres and the full mar
Oct 144 min read


Africell CEO partners with Drizilik to promote new album Audacity.
Africell Sierra Leone has partnered with Sierra Leonean musician Drizilik to support the rollout of his new album, Audacity, bringing together music, technology and cultural engagement. Announced on 28 September 2026, the partnership forms part of a wider campaign connecting Drizilik’s music with audiences in Sierra Leone and abroad through Africell’s outdoor advertising and media network. The campaign includes city-wide billboards and outdoor activations featuring codes that
Oct 22 min read


Ministry of Communications Leads UNGA Roundtable on Energy, Digital Sovereignty and Regional Trade; Africell Highlights Investment Role
NEW YORK, USA — Sierra Leone’s Ministry of Communications, Technology and Innovation has led a high-level cross-ministry and private-sector roundtable during the 2026 United Nations General Assembly week, bringing together key stakeholders to discuss energy security, digital sovereignty, connectivity and regional trade. The roundtable, led by Minister of Communications, Technology and Innovation Madam Salima Monorma Bah, brought together the Ministries of Energy and Trade and
Sep 242 min read


Street Child and Africell Launch 13th Edition of Street Child Marathon
Africell Sierra Leone and Street Child have launched the 13th Edition of the Sierra Leone Street Child Marathon, with this year’s event scheduled to take place in Makeni on Sunday 25 October 2026. The launch was held on Tuesday 22 September 2026 at Africell’s headquarters in Wilberforce, Freetown, bringing together representatives of Street Child, Africell, the Sierra Leone Athletes Association and other stakeholders. The marathon will feature four categories, 5K, 10K, 21K ha
Sep 213 min read


Mercury International Lotto turns Police Sergeant Nle240,000 Richer.
Police Sergeant Fredrick (full name withheld), a 29-year-old officer in Freetown, played the Mercury Daily Special Lotto draw on Tuesday, September 8 2026, and won a whopping Nle240,000 (Two Hundred and Forty Million Old Leones). Sergeant Fredrick, who said he has been a loyal Mercury International customer, playing both Lottery and Sports betting games, became the country’s latest millionaire after staking a total of Nle 100 on two tickets (Nle 50 on each ticket). According
Sep 72 min read


Kambia’s Lucky Jalloh Takes Home Nle 700,000 from Football Betting
Ibrahim Jalloh, a 36-year-old local businessman who resides in Kambia town, has won a total of Seven Hundred Thousand New Leones (700,000.000 old Leones) from Mercury International through its online sports betting product. The lucky Jalloh revealed he has been playing Mercury football betting games for the past 10 years, and despite winning prizes, this latest win is the biggest ever. “He said, I must confess, Mercury International is indeed a reliable, transparent, and accu
Sep 62 min read


Africell Sierra Leone Crowns National Esports Gaming Champion
Africell Sierra Leone has successfully concluded its National Esports Gaming Competition Saturday, 5th September 2026 at the AYV Complex, bringing together some of the country’s most talented young gamers in a highly competitive national final that saw Mike Dudley Johnson emerge as the overall champion. The competition, which attracted young gamers from across Sierra Leone, ended with an exciting showdown between players who had battled through regional qualifiers for the opp
Sep 42 min read
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