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Business and Finance
Sierra Leone News Agency

Latest Business News


Africell Business Launched as Strategic Shift Toward Enterprise and SME Digital Services.
Africell Group has launched Africell Business, a new enterprise brand designed to provide advanced connectivity, digital solutions, and tailored services for corporate institutions and small and medium enterprises in Sierra Leone. The event took place at The Leads Hotel in Aberdeen, Freetown, bringing together senior government officials, private sector leaders, corporate clients, and development partners. Africell Chief Executive Officer Shadi Gerjawi described Africell Busi
24 hours ago2 min read


Africell Launches Kidzonet to Strengthen Child Online Safety in Sierra Leone.
launched Kidzonet Service, a SIM-based child online protection service designed to help children access the internet safely while limiting exposure to harmful and age-inappropriate content. The service was unveiled at the Africell E-Learning Center on Wilkinson Road in Freetown. Kidzonet operates directly at the SIM level, requiring no applications or complex configurations. Parents and guardians can activate the service easily, ensuring protections are enforced across mobile
7 days ago2 min read


CEO Shadi Gerjawi: Putting People, Service and Community First in 2026.
Africell Sierra Leone held its 2026 Management Strategic Retreat at Tokeh Resort, bringing together senior leadership to review the company’s 2025 performance and define strategic priorities for the year ahead. The retreat served as a high-level platform for internal reflection, planning, and alignment on Africell’s operational direction, customer engagement strategy, and corporate social responsibility agenda. On the opening day, Africell Chief Executive Officer Shadi Gerjaw
7 days ago3 min read


Africell & NBA Africa Seal Landmark Partnership to Expand Youth Basketball Development Nationwide.
Africell Sierra Leone has on Sunday December 7, 2025 officially launched a groundbreaking partnership with NBA Africa, marking a historic expansion of the global basketball brand’s youth development initiatives into Sierra Leone for the first time. The collaboration, unveiled as part of the broader Africell Group–NBA Africa framework, positions Sierra Leone as a rising hub for basketball talent in West Africa; unlocking transformative opportunities for thousands of young athl
Dec 9, 20253 min read


Africell and Afrimoney CEOs Visit Bo and Kenema, Reinforce Commitment to Service Excellence and Digital Inclusion.
Africell Sierra Leone has reaffirmed its commitment to delivering exceptional telecommunications and mobile financial services to the people of southern and eastern Sierra Leone following a high-level visit by its senior leadership to Bo and Kenema. Speaking during an interview on the tour, the Chief Executive Officer of Africell Sierra Leone, Mr. Shadi Gerjawi, underscored the company’s longstanding and special relationship with the people of the southern region. He emphasiz
Dec 2, 20252 min read


Africell Awards NLe 100,000 to Four Winners in Ongoing “Win Kopo” Promotion.
Africell Sierra Leone has presented a total of NLe 100,000 to four Monthly lucky winners of its ongoing “Win Kopo” Promotion held on Tuesday, 25 November 2025, at the company’s headquarters in Wilberforce. The winners, Abdul Kamara, Abibatu Deen, Foday Kallon and Michael Kargbo, each received NLe 25,000. Africell’s Media Manager, Abdul Karim Sesay, said the promotion demonstrates the company’s commitment to strengthening community connections and creating opportunities for su
Nov 28, 20252 min read


Africell fantasy league feats up with monthly Prizes for top managers.
Africell Sierra Leone has celebrated the outstanding Managers of the Month for August and September in its ongoing Africell Fantasy League competition, during a vibrant ceremony held at the company’s head office in Freetown. The Africell Fantasy League is an innovative and engaging platform that allows English Premier League (EPL) fans to demonstrate their football knowledge and strategic skills while competing for exciting prizes. Speaking at the event, Abdul Aziz Kamara, As
Oct 23, 20252 min read


Africell Puts Sierra Leone on Global Spotlight with Historic Times Square CampaignTop government officials, Africell CEO and others at the world-famous Times Square in New York City.
Africell Sierra Leone has made history by becoming the first company from the country to advertise at the world-famous Times Square in...
Oct 10, 20253 min read
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