Business and Finance

Africell Sierra Leone has launched its 2026 Ramadan Promotion Show, titled “Gentri PaLamp,” with a prize pool exceeding Le1 billion in cash and other rewards, as part of its annual Ramadan engagement campaign for subscribers nationwide. The launch took place on Tuesday, 17 February 2026, at Africell’s headquarters in Wilberforce, Freetown. The 2026 edition is positioned as a multi-platform entertainment and reward program combining live television and radio broadcasts, digita

Africell Sierra Leone, in commemoration of World Radio Day, has launched a nationwide free call-in service for radio stations in Sierra Leone to expand public participation in media discourse, strengthen national communication systems, and deepen civic engagement. The initiative was launched on Friday 13th February, 2026 at Africell’s headquarters in Wilberforce, Freetown, The service allows Africell subscribers to call into participating radio programs at no cost, removing f

By: Zacharia Jalloh, Ministry of Information and Civic Education The Minister of Information and Civic Education Chernor Bah has commended Africell for launching a Free Call-In Service for radio stations, describing the initiative as a major investment in democracy, public engagement, and national connectivity. Delivering his Keynote at the official launch ceremony held on the 13th February 2026 at Africell’s Wilberforce office, in observance of the World Radio Day, Minister

By Amin Kef (Ranger) Abdul Karim Sesay, Media Manager at Africell Sierra Leone, has been honoured with a Certificate of Appreciation in recognition of his outstanding performance and leadership during the company’s 2025 operational year. The award was presented on Saturday, January 31, 2026, during the colourful Africell Annual End-of-Year Staff Party, organized in collaboration with Afrimoney, and attended by management, staff, and invited partners. The certificate, issued i

Africell and Oxford University have agreed to collaborate on a groundbreaking research project into the economic and social impact of AI tools in west Africa. Funded in part by Schmidt Sciences’s $3 million ‘AI at Work Program’, researchers at Oxford University’s Internet Institute and Department of Economics will study ‘AfriGPT’, an innovative SMS-based AI chat tool available to Africell customers in Sierra Leone and The Gambia. AfriGPT is a flexible and low-cost subscriptio

Africell Group has launched Africell Business, a new enterprise brand designed to provide advanced connectivity, digital solutions, and tailored services for corporate institutions and small and medium enterprises in Sierra Leone. The event took place at The Leads Hotel in Aberdeen, Freetown, bringing together senior government officials, private sector leaders, corporate clients, and development partners. Africell Chief Executive Officer Shadi Gerjawi described Africell Busi

launched Kidzonet Service, a SIM-based child online protection service designed to help children access the internet safely while limiting exposure to harmful and age-inappropriate content. The service was unveiled at the Africell E-Learning Center on Wilkinson Road in Freetown. Kidzonet operates directly at the SIM level, requiring no applications or complex configurations. Parents and guardians can activate the service easily, ensuring protections are enforced across mobile

Africell Sierra Leone held its 2026 Management Strategic Retreat at Tokeh Resort, bringing together senior leadership to review the company’s 2025 performance and define strategic priorities for the year ahead. The retreat served as a high-level platform for internal reflection, planning, and alignment on Africell’s operational direction, customer engagement strategy, and corporate social responsibility agenda. On the opening day, Africell Chief Executive Officer Shadi Gerjaw