Sheku Turay

Africell Sierra Leone has on Sunday December 7, 2025 officially launched a groundbreaking partnership with NBA Africa, marking a historic expansion of the global basketball brand’s youth development initiatives into Sierra Leone for the first time. The collaboration, unveiled as part of the broader Africell Group–NBA Africa framework, positions Sierra Leone as a rising hub for basketball talent in West Africa; unlocking transformative opportunities for thousands of young athletes. The...

The Sierra Leone Embassy in the People’s Republic of China successfully convened a major Trade and Cultural Forum in the industrial powerhouse of Dongguan. The event marked a significant step in deepening bilateral economic ties and showcased Sierra Leone as a prime destination for strategic investment. The forum attracted over 300 distinguished participants, including representatives from the Dongguan Municipal Government, prominent Chinese industrialists, business executives, and a...

Africell Sierra Leone is proud to announce the official launch of its partnership with NBA Africa an expansion of the broader Africell Group collaboration with the National Basketball Association (NBA). This milestone extends NBA Africa’s development initiatives to Sierra Leone for the first time, positioning the country as an emerging hub for youth basketball talent in the region. The partnership builds on the success of the Africell/NBA Africa collaboration launched in Angola in 2022, which...