Africell Rolls Out NLe1 Million Student Rewards Nationwide, Offering Smartphones, MiFi Devices and Cash Prizes

Students across Sierra Leone are set to benefit from an exciting nationwide reward initiative as Africell Sierra Leone expands its Afri Student Club programme, with plans to distribute approximately NLe1 million (1 billion old leones) in cash prizes, alongside Samsung smartphones, airtime and MiFi devices to schoolchildren.

Speaking on the initiative, Africell Sierra Leone’s Communication and Marketing Manager, Kamanda Koroma, said the Afri Student Club was established as part of the company’s commitment to giving back to society and supporting the development of education in Sierra Leone.

Koroma explained that Africell’s broader vision is to take the Afri Student Club School Tour to communities across the country, ensuring that students from different parts of Sierra Leone can access Africell SIM cards and benefit from the opportunities and rewards offered through the initiative.

He emphasised that the programme goes beyond entertainment, as it is designed to provide meaningful support to students and their parents while creating opportunities for young people.

One of the major attractions of the school tour is the Afri Quiz, through which 25 students at every school visited will each receive NLe100. Other exciting prizes include Samsung smartphones, airtime top-ups and MiFi devices.

According to Koroma, the programme will run throughout the year, with nationwide activities already underway. He disclosed that the first phase has reached approximately 120 schools, covering both primary and senior secondary institutions, with plans to extend the initiative to many more schools.

He further revealed that Africell is targeting at least one school in every community across the country, ensuring that students benefit regardless of their geographical location. He noted that the company has put measures in place to sustain the initiative, reaffirming Africell’s commitment to making a lasting contribution to national development.

Beyond the nationwide school tours and distribution of prizes, Koroma disclosed that Africell is also working towards establishing permanent Afri Student Clubs in schools across Sierra Leone. The initiative is expected to create lasting structures that will keep students connected, encourage participation and provide continuous opportunities for engagement. The official launch of the school-based clubs is expected soon.

For Africell, the Afri Student Club represents more than a promotional campaign. It is part of the company's broader commitment to investing in young people, strengthening relationships with schools and communities, and supporting the educational aspirations of the next generation.

Through this nationwide initiative, Africell aims to reach more students, reward participation, encourage learning and create opportunities that positively impact schoolchildren and their families across Sierra Leone.