Sierra Leone Endorses International Code for the Protection of Tourists.

Ministry of Tourism officials formally endorsed the International Code for the Protection of Tourists on February 12, 2026, during a meeting at the Ministry Conference Hall on King Harman Road, marking a landmark commitment to enhancing travellers’ safety and strengthening consumer rights across Sierra Leone.

Director of Tourism and Chairman, Mr. Jalloh, made his remarks by outlining the Code's significance as a comprehensive global framework that protects tourist rights in emergencies and everyday travel situations. While not legally binding, the guidelines establish essential benchmarks for fair and consistent treatment of travellers internationally.

Mr. Robert M. Hilton Leigh detailed practical advantages for Sierra Leone stemming from this adoption. Stating that, Sierra Leonean tourists abroad will now receive guaranteed fair treatment without discrimination under the Code's protections. The framework directly addresses persistent industry challenges, including false advertising, hidden charges, and fraudulent schemes by establishing clear accountability standards for service providers.

"This builds traveller confidence on multiple fronts," Mr. Leigh explained, noting the dual benefit of attracting international visitors while safeguarding Sierra Leonean citizens overseas. He emphasized that regular training programs for tour guides remain crucial to successful implementation. Guides must fully understand professional responsibilities, maintain exemplary conduct, and present themselves appropriately to deliver positive tourist experiences and protect the national reputation.

The United Nations World Tourism Organization developed this International Code for the Protection of Tourists, with member states adopting it in 2020. Minimum standards now require assisting tourists during emergencies, protecting consumers from exploitation, and ensuring access to essential services across borders. The framework encourages robust cooperation between countries of origin and destination.

Ministry officials highlighted particular relevance for developing nations like Sierra Leone. Alignment with international standards positions the country to build tourism-sector resilience, attract responsible investors, and enhance global perception.

The Ministry of Tourism outlined comprehensive implementation plans featuring public awareness campaigns, stakeholder engagement initiatives, and capacity-building programmes. Efforts will integrate the Code into national tourism policies while establishing monitoring systems to track compliance among hotels, travel agencies, and transport operators.

This formal endorsement signals Sierra Leone's determined march toward competitive destination status. The Ministry extends a call to action for all stakeholders, hoteliers, travel agents, and transport operators to embrace Code principles and contribute toward creating safer, more welcoming environments for every visitor.

Correspondence-Abu Bakarr Sama

Email: abubakarrsama02@gmail.com

Tel: +23277267549 / +23276626242

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